The second half of the 19th century brought about the development of
several publications offering advice on how to manage and decorate the
home. Suggestions ranging from fashioning gothic architecture inspired furniture and embroidery were featured in household manuals Cassell’s Household Guide and Isabella Beeton's The Book of Household Management,
published in the 1860s. Aimed at the increasing Victorian middle class,
these manuals encouraged the purchase of material goods for their
homes. The manual Hints on Household Taste by Charles Eastlake
first published in 1868 dealt explicitly with decorative choice and
consisted of articles that were first successive in magazines. Inspired
by American advice manuals, these books often reflected on the gendered
nature of society, drawing divisions between the ‘masculine’ dining room
and ‘feminine’ drawing room. Design suggestions for the drawing room
included using light colours while methods for dining rooms, libraries
and studies featured heavy furniture and animal skins. However, domestic
manuals in the 1920s revealed the changes in the gendered division of
space and pushed the rise of the sitting room as a shared space. From
the 1920s to the 1970s, advice literature was increasingly concerned
with the shift from a service culture to a self-service culture.
This stems from the idea that readers now had to learn how to host
dinner parties or functions with the absence of a butler or housekeeper.
Advice writers catered to a new group of readers keen to entertain in a
manner different from the one they had known growing up. The hostess
performed the conflicting roles of both entertaining the guests and
cooking, which involved her in both front and backstage regions of the
home.
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